"Given the financial damage to date, I cannot see how we can avoid a significant rise in layoffs and unemployment." That was the statement made to the U.S. House Government Oversight and Reform Committee today by former Federal Reserve Chairman Alan Greenspan.
Many pundits on TV have been using the word “recession” to describe our current economic circumstances. What is a recession? The U.S. based National Bureau of Economic Research (NBER) defines a recession as "a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales."
That means your job may be in jeopardy. If get to keep your job, your hours may be cut, you may not get a year-end bonus, or you may see your co-workers downsized. If you own your own business, you will see a slow-down in sales, directly affecting your income.
What would happen if you lost your job tomorrow? Would you be able to make your house payment? How long can you go without a paycheck? Statistics say most Americans are 2 – 3 paychecks away from being homeless.
What if you could create an income that is recession-proof? An income that you could work on part-time alongside your current job or full-time, if that’s what you desire. Read more…
There are a few businesses that are recession-proof. One, in particular, is the consumer staples industry. Consumer staples are the things we can’t live without: food, toiletries, cleaning products, gas, etc. They are the things you and I will spend the last dollar in our pocket on because we have to have them.
Most consumers can live without the latest iPod from Apple or a brand new 46-inch high-definition television. Such products are known as discretionary purchases -- consumers will decide to buy or not buy these products based on a variety of factors including income, expectations for future income growth, and willingness to take on debt.
But while you might think twice before shelling out $2,500 on a new television, it's unlikely you gave much thought to your last purchase of a $1.00 pack of chewing gum, $0.50 soda, or $7.00 tub of laundry detergent. In fact, if you're like most consumers, then you'll continue chewing gum and doing your laundry regardless of the general condition of the U.S. economy.
Companies that make or sell these everyday necessities are called "consumer staples" firms. Typically, the consumer staples industry includes traditional food and beverage companies as well as grocery retailers, fast-food chains, and drugstores. Companies in these industries are exposed to different competitive forces; they're by no means fundamentally identical. However, all of these industries share one common trait -- stable demand for their products.
Major Players in the Industry
Anheuser-Busch
Procter & Gamble
Colgate / Palmolive
That stability of demand is behind the consumer staples industry's reputation as a safe group. And there's a great deal of truth to the sector's reputation for stability; during bear markets and periods of poor economic growth, consumer staples tend to handily outperform most other industry groups.
If you were going to start any business or new career in these troubled economic times, wouldn’t the consumer staples industry make sense?
I think so. That’s why I’m helping people to learn about a small consumer staples company that is providing everyday people with an opportunity to start their own business. Go to www.beyourownceoonline.com to learn more.
Thursday, October 23, 2008
Thursday, May 29, 2008
Be Your Own CEO Online
My name is Jennifer Thomason and I am the founder of BeYourOwnCEOonline. I spent six years working as a Financial Advisor for some of the world’s largest firms. It was a great experience. I was very successful, but the job was not what I had envisioned when I first decided to pursue that career path.
I had a very specific vision when I first made the choice to become a Financial Advisor. In my head I saw myself sitting across a desk from an average couple. I would provide them with advice on how to pay down their debt, save for their children’s college education, take the first steps toward securing their retirement, etc. When we were finished, they would smile and feel relief that they were on track towards their dreams. I really wanted to make a difference in people’s lives.
What I found out in my six years as a Financial Advisor is that the average person in the U.S. is just making ends meet. Forget about retirement savings, paying for a child’s education, or paying down debt. It was hard enough just to make ends meet. In the past year or so, it’s become even harder.
One day, I was speaking to a friend about the usual woes of the world and she introduced me to a unique business concept that I knew was the answer to all these problems. This business concept is perfect for people who want a part-time income while they continue to work their regular job, parents who want to stay at home with their children, people who want a career change, retirees, and even college students.
So what is this business concept? Well first, let me tell what it’s not. This is not MLM, Amway, Nuskin, Herbalife, Noni Juice, or any direct sales business. You don’t have to run around selling products, taking orders, delivering goods, collecting money, or purchasing inventory. There are no employees, paperwork, franchise fees, overhead, or large up-front capital.
To understand exactly what we do…
Imagine going to the grocery store or Target. You purchase normal things like, toilet paper, shampoo, cleaning supplies, groceries, etc. You pay at the register and you go home. When you get home your neighbor is at her front door holding a box. You walk over to say hi and ask what’s in the box. She says, “Oh nothing exciting, just the usual shampoo, laundry detergent, groceries, etc.” You ask, “How are you getting those things delivered to your door?” She tells you about a company that sells all the same things she used to buy at Target or Wal-Mart, but:
“Let me get this straight”, you say. “I can buy all the same items I just bought at Target from this company for 30-40% less?” “Yes”, she says. “And, I can shop online and get everything delivered right to my door and if I don’t like something I can return it for 100% of my money back, just like at Target?” “Yes”, she says. “And, if I tell someone else about this online store, then every time they shop there, I get a check from the company for referring them?” “Yes.” “So, I can start my own business just by buying the things I already buy, but purchasing them online and then telling other people about it?” “Yes.” “Tell me more”, you say…
This business concept is so simple, I could hardly believe it was true when my friend told me about it. I thought to myself, “This is the answer to helping so many people get out of debt, stay out of debt, be able to afford to retire, buy their dream home, send their kids to college, or just be able to afford to quit that job they hate so much.” Oh, and from a Financial Advisor’s perspective, the tax benefits were great!
If you want to get out of debt, buy your dream home, be able to stay home with your children, quit your current job, or just supplement your current income, I invite you to contact me to learn more. My team and I will provide you with the resources you need to create whatever level of income you would like. All you need to provide is a commitment to building your ideal business and life.
Ready to learn more?
Read our FAQs or Click here to request that we contact you.
I had a very specific vision when I first made the choice to become a Financial Advisor. In my head I saw myself sitting across a desk from an average couple. I would provide them with advice on how to pay down their debt, save for their children’s college education, take the first steps toward securing their retirement, etc. When we were finished, they would smile and feel relief that they were on track towards their dreams. I really wanted to make a difference in people’s lives.
What I found out in my six years as a Financial Advisor is that the average person in the U.S. is just making ends meet. Forget about retirement savings, paying for a child’s education, or paying down debt. It was hard enough just to make ends meet. In the past year or so, it’s become even harder.
One day, I was speaking to a friend about the usual woes of the world and she introduced me to a unique business concept that I knew was the answer to all these problems. This business concept is perfect for people who want a part-time income while they continue to work their regular job, parents who want to stay at home with their children, people who want a career change, retirees, and even college students.
So what is this business concept? Well first, let me tell what it’s not. This is not MLM, Amway, Nuskin, Herbalife, Noni Juice, or any direct sales business. You don’t have to run around selling products, taking orders, delivering goods, collecting money, or purchasing inventory. There are no employees, paperwork, franchise fees, overhead, or large up-front capital.
To understand exactly what we do…
Imagine going to the grocery store or Target. You purchase normal things like, toilet paper, shampoo, cleaning supplies, groceries, etc. You pay at the register and you go home. When you get home your neighbor is at her front door holding a box. You walk over to say hi and ask what’s in the box. She says, “Oh nothing exciting, just the usual shampoo, laundry detergent, groceries, etc.” You ask, “How are you getting those things delivered to your door?” She tells you about a company that sells all the same things she used to buy at Target or Wal-Mart, but:
- the company’s prices are 30-40% lower,
- the products are all environmentally-friendly
- you shop through the internet and everything is delivered right to you front door, saving you time and gas,
- the products are 100% money-back guaranteed,
- the company gives you a discount when you shop at 100s of their partners, and
every time someone she tells about the store shops from their website she gets a check from the company.
“Let me get this straight”, you say. “I can buy all the same items I just bought at Target from this company for 30-40% less?” “Yes”, she says. “And, I can shop online and get everything delivered right to my door and if I don’t like something I can return it for 100% of my money back, just like at Target?” “Yes”, she says. “And, if I tell someone else about this online store, then every time they shop there, I get a check from the company for referring them?” “Yes.” “So, I can start my own business just by buying the things I already buy, but purchasing them online and then telling other people about it?” “Yes.” “Tell me more”, you say…
This business concept is so simple, I could hardly believe it was true when my friend told me about it. I thought to myself, “This is the answer to helping so many people get out of debt, stay out of debt, be able to afford to retire, buy their dream home, send their kids to college, or just be able to afford to quit that job they hate so much.” Oh, and from a Financial Advisor’s perspective, the tax benefits were great!
If you want to get out of debt, buy your dream home, be able to stay home with your children, quit your current job, or just supplement your current income, I invite you to contact me to learn more. My team and I will provide you with the resources you need to create whatever level of income you would like. All you need to provide is a commitment to building your ideal business and life.
Ready to learn more?
Read our FAQs or Click here to request that we contact you.
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